The 1977 Championship ring of New York Cosmos owner Steve Ross went on the auction block on October 4th and sold for $6,270.
Ross, who was a titan in the business world, was the CEO of Warner Communications when it purchased the NASL franchise for $1 from its original 10 owners in 1971. He went on to develop financial concepts for American Express, video game icon Atari, DC Comics and MTV, HBO and Nickleodeon television among others.
He eventually rolled his empire under the TIME-WARNER corporation label. However, for soccer fans, it was his visionary support of the world's game that brought Pele, Franz Beckenbauer, Carlos Alberto and Giorgio Chinaglia to play in America.
The 10k gold ring with an emerald stone center was made by famed jewelers Jostein. The ring features the insignia of the NASL, the N.Y. Cosmos and a facsimile signature of Pele on the inner band.
Pele, playing his final season in the NASL, was the catalyst for the club winning a Championship before the legend's retirement in 1977.
The ring, as an artifact from a business tycoon, sports builder and pop culture icon, is paramount to the N.Y. Yankees' George Steinbrenner, the Chicago Bears' George Halas or the Miami Dolphins Joe Robbie.