Bonhams Auctions (Chester, England) held their Sporting Memorabilia sale in conjunction with the first week of the 2010 World Cup. It was no surpise with the frenzy the global tournament reaches, that bidding was intense. As expected, the England based auction company featured items from their finest moment - the 1966 World Cup - which the nation hosted and won. Topping the list was Geoff Hurst's red England shirt. Although it was only his spare, and never worn, it fetched 8,880 Pound Stirling (approximatly 1 Pound = $1.50) or about $13,138.00 US dollars.
Next in line was from the international career of Welsh legend - John Charles. His 1957-58 season winners medal with Italian club Juventus also brought 8,880.00 Pounds ($13,138). 
Former Scottish International and Newcastle United player Jimmy Scoular's career, World Cup items, including David Beckham, were highlighted along with these medals and jerseys:
- 1966 England World Cup jersey - Ian Callaghan L2,280 ($3,375)
- 1966 West Germany World Cup jersey - Siegfred Held - L2,520 ($3,730)
- 1952 N. Ireland jersey - Danny Blanchflower - L1,740 (2,575)
- 1986 England World Cup jersey - Kenny Sansom - L1,020 ($1,509)
- 1998 England Team jacket - David Beckham - L264 ($391)
- 1955 Newcastle's F.A. Cup medal - J. Scoular - L6,960 ($10,297)
- 1951 Newcastle's F.A. Cup medal - Fairbrother - L6,000 ($8,877)
- 1984 Watford F.A. Cup runner-up medal - Les Taylor - L3,960 ($5,859)
Other artifacts from autographs to game programs filled the catalog including a 1966 hand-signed England World Cup Team photograph - 3,280 Pounds ($4,854), and a 1937 Scottish Cup match program between Celtic and Aberdeen L420 ($622).
Of interest to American soccer history were the USA jersey swapped with Jimmy Scoular in Scotland's 1952 match with United States L816 ($1,208) and the jersey of Ramon Mifflin who appeared for Team USA in the 1976 Bicentennial Cup against England L 720 ($1,066).
Also proving that paper is not pulp - An autographed poster of PELE's Farewell Game from 1977 rang up L744 ($1,102) and a game program from Liverpool's 1964 Tour match vs. the San Francisco Select Team hammered at L 240 ($355).
